A popular and highly publicized typeface is used by the clothing company, American Apparel. American Apparel is an international clothing company that carries basic t-shirts, skirts, sweatshirts and also promotes bold fashion statements such as sheer shirts or lace dresses. The typeface reflects the company as a whole by being simplistic, but yet appears chic and futuristic. All of American Apparel's marketing items: shopping bags, billboards, signs, website fonts; are used in the same typeface. By using the typeface, American Apparel's inventory and the company as whole, obtained the reputation of being chic and modern.
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